From Digitization to Digitalization: Business Modelling in the digital age. Digital Disruption: Innovators Dilemma & Solution in the Food-Sector of volatility, uncertainty, complexity and ambiguity. Digital Transformation, Intra- & Entrepreneurship: Activate – Observe – Discover – Incubate – Accelerate – Implement. Sense creation in a multi optional Society: Hacking the decreased attention span using polymarketing – from storycreation over storytelling to storysharing. Disruptive Technologies: Automation using the IIOT(Industrial Internet of Things). Digital Stewardship: Respecting the Agro-Food-Network sustainably. Smart contracts, transparency and responsibility for Food, Health and Society.